Our July comes to a close in Saudi Arabia with two days of technical demonstrations at Maestro Academy Saudi Arabia in Riyadh, organized in collaboration with Mawaduna Company and Louis François Ingredients.
The demonstrations were led by our Fruit Ambassador, Chef Luca Arguelles, who engaged participants in a practical and inspiring exchange on the applications of Mazzoni frozen fruit purées and IQF fruit.
During the two days, the sessions explored several key aspects of everyday pastry work: consistent product quality, ease of use, optimized preparation times, and reliable performance across different applications.
By creating some of Luca Arguelles’ most iconic pastry creations, participants had the opportunity to discover the characteristics of our products first-hand, experience their versatility, and explore their potential in the development of new recipes.
Initiatives like this are a valuable opportunity for us to meet, exchange ideas, and grow together. Engaging with professionals and different markets allows us to gain fresh insights, better understand specific needs, and continue developing solutions that are increasingly aligned with the demands of professional pastry.
We return from Riyadh with new ideas, new connections, and renewed energy.
A sincere thank you to everyone who took part and contributed to the success of these two days.

